The product and celebrity I’m going to go over is the Michael and Hanes. Michael is a perfect fit for this job. Although Michael is not the most qualified person to endorse underwear he does a pretty god job. Hanes is companies that sells clothing but are famous for their boxer briefs. The endorsement that Jordan does is the one for the boxer briefs. I think that this good choice because Michael Jordan is a name that anyone knows. Even if most people have not watched basket ball they still know who Michael Jordan is. Even though he doesn’t have the expertise in clothing as a fashion designer Michael knows how to talk in front a camera.